B. Magazine
ALL THE BEST LOOKS OF THE MILAN FASHION WEEK AUTUMN / WINTER 2023-2024
The highlights of Milan Fashion Week 10 best looks from Milan Fashion Week
Milan Fashion Week was an explosion of creativity and innovation, setting new standards for autumn/winter fashion. The iconic moments that dominated this edition shaped the fashion landscape and captured the imagination of fashion enthusiasts around the world. Let's discover the 10 key moments that made Milan Fashion Week unforgettable.
The highlights of Milan Fashion Week, the 10 Best Looks
1. Opening show: Versace
Milan Fashion Week kicked off with a spectacular show by Versace, a brand known for its boldness and luxury. The dresses presented embodied the essence of Versace with bold prints, bright colors and whimsical details. One dress in particular, featuring a bold blend of bright tones and bold silhouettes, was a work of art that caught everyone's attention.
Versace was founded in Milan, Italy, in 1978, by Gianni Versace, a visionary designer with a passion for fashion and art. Gianni grew up in a family of milliners, learning the secrets of tailoring from a young age. This training inspired him to create unique and innovative clothing.
Since its founding, the Versace brand has attracted attention thanks to its bold style and use of luxurious materials and bright colors. Gianni Versace had an extraordinary talent for combining traditional Italian elements with a modern and provocative aesthetic.
In the 1980s and 1990s, Versace rapidly grew as a world-famous fashion brand. Gianni Versace created clothes for celebrities and influential personalities, helping to define the style of the era. The brand has become known for its glamorous designs, bold prints, high-quality leather and luxurious details.
Versace's fame grew thanks to collaborations with other icons of pop culture and music, such as Elton John and Madonna. Its presence in fashion shows in New York, Milan, Paris and London has made it a staple in the global fashion calendar.
Versace is famous for its bold and provocative aesthetic. The designs feature iconic prints, bright colors, innovative cuts and glamorous details. The brand is known for its avant-garde approach to fashion, often challenging conventions and daring with extravagant ideas.
A distinctive iconic element of Versace is the print with the Medusa head motif. The Medusa, a symbol from Greek mythology, represents courage, beauty and strength. Gianni Versace chose this symbol to represent his identity and brand, embodying the power and bold vision of Versace.
2. Giorgio Armani: Timeless elegance
Giorgio Armani presented a collection that demonstrated his mastery of the art of fashion. Neutral tones and impeccable cuts created an atmosphere of timeless sophistication. A minimalist dress, with clean lines and meticulous attention to detail, embodied Armani's timeless elegance.
Giorgio Armani, born on July 11, 1934 in Piacenza, Italy, began his career in the fashion world as a window dresser and then as a fashion designer for Nino Cerruti. In 1974, together with his friend Sergio Galeotti, he founded Giorgio Armani S.p.A., a luxury fashion company based in Milan.
Giorgio Armani presented his first collection in 1975, combining classic Italian elegance with modern, minimalist design. It revolutionized the concept of workwear by introducing clean lines and high-quality materials.
The 1980s represented significant expansion for the Armani brand. Giorgio Armani has expanded its offering to include clothing, accessories, perfumes, cosmetics and even interior furnishings. It created lines such as Emporio Armani and Armani Jeans, further increasing its presence in the fashion industry.
The brand has achieved international fame thanks to its creations worn by celebrities and prominent personalities, becoming a symbol of elegance and style. Giorgio Armani has become known for his attention to detail, quality craftsmanship and timeless aesthetic.
Giorgio Armani is famous for his approach to "timeless elegance", characterized by clean lines, perfect cuts and a minimalist aesthetic. Armani clothing is known for being refined, but also comfortable and functional, designed to suit any occasion.
While maintaining a classic aesthetic, Giorgio Armani is a pioneer in innovation and experimentation. He introduced new materials and played with light and breathable fabrics, giving life to a modern and fresh image.
Tailoring art is at the heart of the Giorgio Armani brand. The perfection of the cuts, the quality of the fabrics and the attention to detail define each creation. Armani's tailor-made suits are a symbol of prestige and luxury.
With different lines such as Giorgio Armani, Emporio Armani and Armani Exchange, the brand offers a diverse range of products, from fashion to casual wear, ensuring there is something for every age group and lifestyle.
The Giorgio Armani brand has stood the test of time, maintaining a reputation for high quality and style. Giorgio Armani's influence on the fashion industry is undeniable, and his brand continues to be a favorite choice for many celebrities, influencers and individuals seeking timeless elegance.
3. Fendi: The fusion of styles
Fendi presented a collection that caught attention for its ability to combine different styles in a harmonious way. A dress that combined contrasting fabrics and colors, fusing classic elements with a modern aesthetic, made the Fendi show unforgettable.
4. Prada: Futuristic innovation
Prada amazed the public with its futuristic vision of fashion. The collection featured futuristic lines, technological fabrics and metallic colors. A dress that sported a structured design and avant-garde details captured everyone's imagination.
5. Dolce & Gabbana: The expression of Italianness
Dolce & Gabbana celebrated Italianness with a collection that captured the essence of Made in Italy. A dress that emphasized Italy's rich cultural heritage through iconic prints and handcrafted details shone in this exceptional show.
6. Max Mara: The elegance of the coat
Max Mara has demonstrated its skill in the art of coats. A coat with an impeccable silhouette and neutral tones embodied timeless elegance, highlighting the brand as an outerwear icon.
Max Mara was founded in Reggio Emilia, Italy, by Achille Maramotti, a young visionary from a family of textile industrialists. His idea was to create high-quality, elegant and accessible clothing for women, differentiating itself from the market needs of the time.
The name "Max Mara" is a combination of the name "Mara", which is diminutive of Maramotti, with "Max", a reference to Massimo, the farmer who sold them wool. The brand grew rapidly and became known for its production of coats.
In the 1960s, Max Mara achieved international success by introducing a revolutionary line of coats, called "101801" or also known as "the coat". This item of clothing has become an icon of the brand thanks to its timeless design and the quality of the materials used.
In the following years, Max Mara expanded its offer by introducing new lines and collections, such as Sportmax and Pianoforte. Today, the brand offers a wide range of clothing, accessories and luxury products.
Max Mara is known for its approach to classic elegance, with a particular emphasis on impeccable cuts and attention to detail. The clothes are designed to last over time, resisting changes in trends and always remaining current.
The coat is one of the cornerstones of the Max Mara brand. Every season, the brand presents a collection of elegant, versatile and distinctive coats. The iconic "101801" is one of the most famous garments, renowned for its versatility and timeless style.
Max Mara is renowned for the use of high-quality materials. Wool, in particular, is one of the signature fabrics used for their coats, ensuring warmth and comfort.
The brand has demonstrated an ever-increasing commitment to sustainability and ethics. Max Mara has focused on eco-friendly initiatives and introduced clothing lines made with recycled materials and more sustainable production processes.
Max Mara is part of a larger group known as "Max Mara Fashion Group," which includes brands such as Sportmax, Weekend Max Mara and others. This allows the brand to cover a wide range of styles and reach a diverse audience.
Max Mara continues to be a prominent presence in the international fashion industry, representing timeless Italian elegance and attention to detail. With its success story and continuous innovation, the brand is destined to maintain its influence and prestige in the world of fashion.
7. Etro: The celebration of craftsmanship
Etro celebrated craftsmanship and tradition with a collection that emphasized artisanal workmanship. A dress that featured intricate textile patterns and exquisite details represented the brand's commitment to expert craftsmanship.
Etro was founded in 1968 in Milan by Gerolamo "Gimmo" Etro. The Etro family had origins in textiles since the early 1900s and Gimmo, with a passion for travel and different cultures, began collecting fabrics and art from all over the world. These experiences have strongly influenced the future of the brand.
The Etro brand debuted with a collection of rich fabrics, which included printed silk and cashmere. Subsequently, the fashion house extended its offering to ready-to-wear clothing, presenting its first collection in 1970. This was the beginning of a path that led Etro to be known internationally for its innovative prints and tailored design.
One of Etro's signature features is its bold and creative use of prints. Multicolored patterns and patterns are often inspired by cultures and traditions from around the world, such as India, Africa and the Middle East. These prints have become an icon of the brand, representing the fusion of different cultures into a single artistic creation.
Etro is known for its multicultural aesthetic that combines influences from around the world in a unique way. Ethnic prints, vibrant colors and high-quality fabrics reflect the company's philosophy of celebrating the diversity and beauty of cultural traditions.
Another strength of Etro is the attention to high-quality fabrics and craftsmanship. The maison is renowned for the use of fine materials such as silk, cashmere and wool, and for the meticulous attention to detail in the production of the garments.
Etro is led by the Etro family, with Gimmo Etro's four children - Jacopo, Kean, Ippolito and Veronica - actively working in the company. Each plays a key role in design, production and marketing, helping to maintain a cohesive and authentic vision of the brand.
Etro has demonstrated a growing commitment to sustainability, working to reduce environmental impact through initiatives such as the use of recycled materials, responsible manufacturing and the adoption of more sustainable practices throughout the entire production process.
Etro continues to be an icon in the world of fashion, representing a combination of tradition, creativity and a cosmopolitan perspective. With its fusion of bold prints, rich fabrics and innovative designs, the brand continues to capture the attention of fashion lovers around the world.
8. Moschino: Fantasy and humor
Moschino brought fantasy and humor to the catwalk with an eccentric and playful collection. An outfit that incorporated playful elements and bright colors defined Moschino's bold and fun spirit.
Moschino was founded in Milan by designer Franco Moschino, a man with a unique and unconventional vision. Franco Moschino had worked with major Italian fashion houses such as Versace and Cadette, earning a reputation for his playful and unconventional style. He founded Moschino in 1983, pursuing his creative vision.
Moschino presented its first collection in 1983, and from the beginning it broke the rules of traditional fashion. Franco Moschino was known for his satire, social criticism and humor in his designs, overturning stereotypes and using fashion as a means of expression.
One of Moschino's most distinctive features is the humor incorporated into its designs. Franco Moschino often played with iconic symbols and objects from popular culture, creating clothes and accessories that were bold, fun and ironic. This tendency towards humor and satire continues to be an integral part of the Moschino brand.
Moschino is known for its creative and innovative approach to fashion. The brand creates clothes and accessories that stand out for their unusual shapes, eccentric applications and extravagant details. This distinctive style has been maintained over the years, leading to always surprising and unique collections.
Moschino is a fashion house that has always challenged convention. Since its inception, the brand has demonstrated its ability to break traditional molds, breaking down barriers and challenging fashion expectations.
Moschino fuses elements of high fashion with pop culture, creating an interesting intersection between luxury and accessibility. The brand is known for collaborations with popular culture characters and has often integrated comic book characters, toys and iconic symbols into its fashion.
In recent years, Moschino has demonstrated a growing commitment to sustainability. The brand has taken initiatives to reduce its environmental impact, adopting more eco-sustainable practices and supporting social causes.
Moschino continues to capture the attention of the fashion world with its playful and creative approach. Humor, audacity and continuous innovation have helped make it a cult brand, loved by many for its ability to surprise and entertain through fashion.
9. Salvatore Ferragamo: Modern femininity
Salvatore Ferragamo proposed a collection that celebrated femininity in a modern key. A dress that enhanced the female silhouette with elegant cuts and feminine details highlighted the brand's contemporary approach to fashion.
10. Marni: Artistic experimentation
Marni amazed with a collection that explored artistic experimentation. A dress that featured a mix of innovative fabrics and unusual shapes represented the brand's desire to push the boundaries of traditional fashion.
Marni was founded in Milan, Italy, by Consuelo Castiglioni and her husband Gianni Castiglioni. Consuelo Castiglioni, the creative mind behind the brand, already had a background in the world of fashion, having worked in companies such as Giorgio Armani and Prada. These experiences influenced his vision and the direction of Marni.
Marni debuted a sweater collection in 1994, presenting a unique and fresh approach to the fashion world. The brand quickly gained notoriety for its distinctive, out-of-the-box designs. In the years that followed, Marni expanded its offerings to include clothing, bags, shoes, accessories and even a home line.
Marni is known for his experimentation with shapes, colors and fabrics. The brand challenges traditional fashion conventions, creating pieces that often explore new textures, bold color combinations and unusual details. Experimentation is at the heart of Marni's identity, allowing the brand to always remain at the cutting edge.
Marni's prints and textures are recognizable and distinctive. The brand is famous for its use of original motifs, often inspired by contemporary art and architecture. Unexpected combinations of fabrics and colors help create a unique aesthetic.
Marni places great importance on craftsmanship and details. Each piece is crafted with meticulous attention, with a particular emphasis on the quality of materials and precision in execution.
Marni has demonstrated a growing commitment to sustainability, seeking to reduce its environmental impact through various initiatives. The brand has launched collections made with recycled materials and collaborated with projects dedicated to sustainability.
Marni embraces inclusion and diversity in the world of fashion. The brand celebrates cultural diversity and seeks to promote a vision of fashion that is open to all shades and identities.
Marni continues to stand out in the international fashion scene thanks to its innovative aesthetics and constant pursuit of creative experimentation. Its uniqueness and its attention to craftsmanship contribute to making it a highly prestigious and recognizable brand.
Milan Fashion Week Autumn/Winter 2023 and 2024 was a triumph of creativity and innovation. Every iconic moment and every extraordinary look presented has helped define new perspectives for fashion, showing the world the beauty of art and design. Each maison offered a unique vision, helping to make this Milan fashion week unforgettable.
Come and discover the Bernardelli selection dedicated to the Autumn Winter 2023 season in the boutique and on our Online Fashion Boutique.